Editor's Note
I think it's safe to say that if you are reading this, you use
the Internet. And so why shouldn't your business take full
advantage of the Internet too? In this special e-newsletter we
bring you some ideas and tips for improving and expanding your
Web presence, and making IT improvements at your company, even if your company is in your home. With the economy in a downswing,
it's important to take stock of how you are using your
resources, and make improvements in the best places. We hope you
get some new ideas from the articles presented here.
Best regards,
Gail Perry, CPA
Managing Editor
editor@accountingweb.com
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Change your IT strategy to work smarter in the recession
The recession is pushing every organization, regardless of size,
to find ways to work smarter. Companies both large and small
need to reduce operating costs at the same time they continue to
increase productivity, efficiency, retain a competitive edge,
and stop that bottom line from shrinking.
more >>
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Increase your sales by improving your Web site design
Getting Web design right is both hard and controversial. If you
ask a cross section of the population their opinion of a
particular design, there are usually as many opinions as the
number of people. To try to understand design in a business
context, I think that it's worth asking what the difference is
between design and art?
more >>
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Running a business: From rural life to Second Life
SciArt Media, a Temple, NH based Web design and publishing
company, opened a new office and more on President's Day,
February 18th. What is unusual is the location of the new
office: It is nowhere in the real world - it is entirely
virtual - located in the realm of Second Life.
more >>
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Getting your feet wet with marketing online
Have you tried to work on your Web site but then stop and never
get started again because you haven't thought about what you are
trying to achieve? Remember, that your Web site is another sales
medium. Understand your proposition and unique selling point and
have a strategy for using the Web.
more >>
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Blog: On The Importance of Being Nice
I participated on a panel comprised of three "women of
influence" for a business association in New Jersey just last
week, and one of the other panelists mentioned that, 'while it
is nice to be important, it is even more important to be nice.'
It was a great wake-up call!
more >>
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Provisioning your home accounting office
As the economy continues to contract, more and more accountants
are considering striking out on their own. A benefit to
providing accounting services is that you can often ease your
way into your own business, as long as you don't run afoul of
any non-compete agreements with your primary employer. I'm sure
you've read a million articles about how to establish a separate
workspace that's all your own and how to organize your files, so
instead I'm going to focus on elements of my own home office
that I've found particularly effective.
more >>
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Earn CPE Credits Right From Your Office
CPE Link offers webcasts taught by accounting and tax professionals--all experts in their fields with many years of practical experience to share.
Webcast attendance fees are reasonable, plus—firms, who have three or more participants at the same location viewing the webcast as a group, qualify for the discounted group rate.
In addition to live webcasts, practitioners can also choose from online self-study courses and on-demand webcasts offered through CPE Link. For today’s overscheduled, busy professional, attending courses online can be a very practical way to earn CPE. Sit back, relax, and learn without leaving the office!
View upcoming webcasts
CPE Link Microsite on AccountingWEB
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you receive an e-newsletter. Select the Actions-Junk Mail menu and pick either the 'Add
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