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Effective coaching: Your staff aren't morons
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Licensed counselor Guy Gage has spent the past two decades applying the principles of human and organizational behavior to CPA firms. He specializes in addressing the human factors preventing firms from effectively dealing with internal conflict and underperformance.
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Read On >>>
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Know thy client
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Use what you know to take care of your clients. Ensure that they get the most relevant and timely advice from their proven and reliable source – their accountant.
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The essentials of document management for CPA firms
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"Document Management" is a term that has become more or less synonymous with "going paperless." Consider that when we say "going paperless," virtually every accounting firm has already been processing and storing a wide variety of documents in digital format since the introduction of the personal computer almost 30 years ago.
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Even small businesses can benefit from marketing systems
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Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
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Read On >>>
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Every other month, we take the liberty of devoting one newsletter to guest articles provided by the wide community of experts who prepare interesting and useful articles for our audience of accounting professionals. Today's newsletter includes a pastiche of useful information on practice management, training, marketing, and social media issues. We are always looking for more voices to share with our readers. If you have a mind to submit an article on a topic that appeals to accounting professionals, please let me know.
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Best wishes,
Gail Perry, CPA
Editor-in-Chief
editor@accountingweb.com
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