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Sage North America announces end of product brand names
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Sage North America CEO Pascal Houillon delivered the keynote address Monday to Sage partners who have gathered at the Sage Summit conference in National Harbor, MD, and he described a rebranding vision that will be rolled out over the next 18 months. "We will be dropping the use of product brand names." Leading Sage brands include Peachtree, Timberline, Accpac and MAS, Simply Accounting, and ACT!.
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BKD acquires Waco, TX accounting firm Parrish, Moody and Fikes
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Springfield, MO-based BKD, LLP, one of the 10 largest CPA and advisory firms in the U.S., acquired Waco, TX-based accounting firm Parrish, Moody & Fikes, P.C. (PMF) on July 1, 2011, said BKD Chief Executive Officer Neal D. Spencer.
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I used to know a woman named Bonnie Kate Bowman. Bonnie decided to change her name to Kate, and that was fine for the new people she met. But to me, she will always be Bonnie. More than 2,000 Sage partners attending the Sage Summit in National Harbor, MD, learned this week that their products are going to be rebranded so that they all carry the name "Sage," and many of those partners seemed to fear their customers who already use existing Sage products would experience the Bonnie Kate syndrome.
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Best wishes,
Gail Perry, CPA
Editor-in-Chief
editor@accountingweb.com
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