Selling lessons from President Michelle Bachman
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Campaigning is marketing on steroids mixed with meth. It goes on for months, even years, and hundreds of millions of dollars can be spent on a campaign (Mr. Obama will spend approximately $1Billion in his reelection effort). Can CPAs learn about successful selling from politicians?
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Read On...
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PCAOB Chairman James Doty has suggested that auditors performing repetitious audits might run the risk of becoming complacent and might also develop unconscious biases. Doty is floating the idea that public companies should regularly replace their auditors. This raises some interesting ideas. Would public company auditors throw their names in a hat and let public companies pick a new audit firm at random? Would a public company be allowed to return to a former auditor after a certain time period had elapsed? Might this open the door to more second-tier CPA firms getting a piece of the public company audit pie? Would PCAOB be involved in the rotation and selection process or would public companies be able to make their own auditor selection?
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Best wishes,
Gail Perry, CPA
Editor-in-Chief
editor@accountingweb.com
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